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Leadership

Building a Product-Centered Organization: The Power Skills Leaders Need to Succeed

In the tech world, it’s easy to get caught up in the latest innovations, algorithms, or cutting-edge frameworks. As leaders, we often pride ourselves on our deep technical expertise. However, even the most advanced technology can’t save an organization if it’s not aligned around the product—a product that solves real customer problems, delivers value, and drives the company’s success. Yet, many leaders struggle to build a product-centered organization. Why? Because it requires more than technical know-how. It demands a set of “power skills”—social skills like communication, problem solving or collaboration—that many tech leaders have not prioritized in their own development. These skills are the foundation of Communication Intelligence (CQ), which is essential for creating an environment where people thrive and want to stay longer in their careers. So, how do we build a product-centered organization? Why is product focus so critical? And what do we, as leaders, need to do to make it happen? Let’s dive in into that today. Why Product is the Heart of Your Organization? At its core, every company exists to deliver value. Whether you’re building software, hardware, or services, your product is the vehicle that delivers that value to customers. A strong product focus ensures that every team, from engineering to marketing to customer support, is aligned with the same goal: creating something that solves real problems and delights users. When organizations lose sight of the product, chaos happens. Teams become siloed, with each department prioritizing its own metrics and goals instead of working together toward a shared vision. Engineers might focus on writing code without considering user needs. Marketing and sales teams might overpromise features that don’t exist. Customer support might be left out of the loop entirely, unable to provide meaningful feedback to improve the product. The result? A fractured organization that frustrates employees and customers alike. Without a clear product focus, employees lose motivation because they don’t see how their work contributes to the bigger picture. Customers churn because their needs aren’t being met. And ultimately, the company’s bottom line suffers. Sounds familiar? Anyone ever experienced that kind of reality? The Leadership Role in Building a Product-Centered Organization As leaders, it’s our job to create an environment where teams are aligned around the product and empowered to deliver their best work. But this doesn’t happen by accident. It requires intentional effort and a specific set of leadership skills—skills that go beyond technical expertise. I know that for some of you it’s way out of your comfort zone, but growing those skills is a must, not a luxury. IF you want to be a leader that people don’t hate. The choice is always yours. #1 Communication Intelligence (CQ) At the heart of a product-centered organization is strong communication. Leaders with high CQ understand how to communicate clearly and efficiently across teams, breaking down silos and ensuring everyone is aligned. The understanding the bigger picture is crucial for people to work together, focused on what is important and bringing us all closer to achieving our goals. High CQ leaders: – Actively listen to feedback from all levels of the organization. – Communicate the “why” behind decisions so teams understand their purpose. – Create a real space for the open dialogue so employees feel comfortable sharing ideas, discussing bottlenecks and solutions to the problems that appear. #2 Visionary Thinking A product-centered organization starts with a clear vision. The product should make a real change and solve a real problem that bothers clients. As a leader, you need to articulate what success looks like for your product and inspire your teams to go with that vision. This means being able to zoom out and see the big picture while also understanding the details that drive execution. #3 Cross-Functional Collaboration No single team owns the product—it’s a collective effort. Leaders must break down silos and encourage collaboration across engineering, design, marketing, sales, and customer support. This requires building bridges between teams and fostering a culture of mutual respect and shared responsibility. A great solution to implement when there are any issues with collaboration between certain teams is to shift their leaders for a while. For example, sales and marketing team is not working together very well (common issue). So, a marketing lead becomes a sales lead for a month and the other way around. That way they get to know exactly what those teams are dealing with daily and thanks to that starting building bridges, instead of fighting each other. It’s one of the ideas of Ben Horowitz and I personally love it. #4 Understanding for Customers and Employees The ability to understand what people need and why they behave in a certain way is a superpower for any leader. To build a great product, you need to deeply understand your customers’ pain points and aspirations. But empathy doesn’t stop with customers—it extends to your employees as well. By understanding their challenges and motivations, you can create an environment where they feel supported and engaged. You know what I see often? Great tech people are designing amazing products and solutions. But then nobody buys it. And they are so surprised, frustrated and they blame everyone around them. But the truth is: You don’t design the product for yourself. You create it for people who have a certain problem to solve. That’s why you need to focus on their needs and voices more. Listen better, ask questions to understand what is underneath the surface. Go to your team and discuss it, brainstorm together so you generate the best possible solutions and start building a MVP for that. Iterate, don’t overinvest time, focus and money into a monster that can be something completely out of the interest zone of potential customers. It might sounds difficult, but over time it becomes easier and easier. You can do it. Addressing Bottlenecks in Your Organization Even with strong leadership skills, building a product-centered organization isn’t without

4 May 2025 No Comments

Organization

How To Teach Others Effectively?

Did you ever have a situation when you wanted to teach a person something? You explained everything, you put a lot of time and effort in it, and at the end of the day the person never learned anything? Or you gave somebody feedback because they didn’t do something correctly. And after the conversation it seemed that everything was okay, but after a couple of weeks or months the same mistake was done by the same person? Did you start getting angry, feeling disappointed or guilty: is it you or is it all about them? Were you persistent, sit with the person and explain the same thing 10 times? Or have you just decided to not bother anymore: since apparently this person doesn’t understand what you are saying? How many cases ends like a failure when we think about teaching others effectively? 20%? 50%? More than that? And how many of them don’t say that they don’t understand because they don’t want to look or sound stupid? What can we do to teach others better, so they can grow thanks to our knowledge and experience? And both sides don’t have the impression that they’ve wasted time on the doubtful effect? Why doesn’t learning process work so often? We can have the best intentions to teach others. In fact, most of the time we have those: we want people to be better in what they do, we share our knowledge, experience and what we’ve learned so far in a certain topic. Everything seems good in our head. The readiness to teach and an honest intention to do it is there. Let’s say we are a buddy to the new employee. We want to onboard this person, take care of them, pass all information about how this organization works. To prepare a new joiner to understand the new environment, how everything gets done, so they don’t waste time and get stressed or frustrated of running around in circles, looking for the right person to answer their questions. We have a plan, we start the process. We pass our knowledge, we teach the other person how to cover the goals we have as a team as well as possible. We check by asking: “do you have any questions?” or “is everything clear for you?”. And what is the answer on those two questions most of the time? 90% people goes with “no, all good, no questions”, “yes, all clear”. Is it your experience too? And it’s clear until it isn’t. We explained everything, checked with new employee and this is it: they start to work on their own. And there is one mistake. And then another one. We give feedback, all is clear again, they go and do the same mistake again. When we ask what they need to do it to have the result that we aim for, they say “nothing, all good”. Sounds familiar? Sometimes we teach, then we see that the work is not done with a result that we did contract for, we give feedback with an intention so next time it’s better. And it’s not better at all: sometimes it’s the same, or even worse. What is happening in between of this process, so the results are often so disappointing (for both sides)? Who we need to be to teach others well? There is a certain set of skills that people who want to be efficient and effective in how they teach others should have. Based on my teaching (others) and learning (from others) perspective, I believe that those are a golden list of competencies that make a person amazing guide to transform work and life of people that are around them. And we do know that you don’t need to be a school or academic teacher to use them. We share knowledge in so many ways every day: we teach our colleagues at work, our kids at home, we share some tips and tricks with our friends or family members, we pass value to the members of our community. What do we need to do it in the best possible way? The bottom line When we teach others, we are there for them. It can be super hard to stop the need to show that we the smartest persons in the room, but we must do it to be effective at teaching others. Remembering that the process where we teach something is for our audience (even if it is a one person), makes us take a step or two back from time to time and reflect on the way we do it. Is it for me, or for them? Where is my focus: on the process, or on the person? Do I care more about ticking all the boxes that I passed everything I had on the agenda, or I care about the change that I make in this person’s brain and heart? These are the questions that I invite all of us to ask ourselves every time we teach something. It will make everything we do better, more effective and efficient, and: we will be satisfied with the job well done.

16 July 2023 No Comments

Organization

How To Organize Work So Nobody Hates You?

During the last 3 years, many of us went through a complete shift of working. We needed to adjust and organize ourselves when the Covid hit, when we could’ve we moved to working from home. The school went home, as well as movie theaters, malls, universities and so on. Our homes became places with multiple functions and we needed to learn how to operate like that without going crazy. After a while we wanted “normal” so badly that we could’ve done anything to be outside, even a walk around the building became something special. Every trip to the grocery store was an actual event. And now we are at this place where a lot of us reshaped their lives, changed the way we work, shop, take care of our families and organize free time. We got used to things that before pandemic seemed impossible, like distant learning or working fully remotely. People will adjust to anything when the circumstances push them and that’s what happened to us 3 years back from now. When we think about working remotely 100%, a lot of research shows that in many cases it doesn’t really matter for whom we click on the computer. We are less attached to the employee and people (especially emotionally), we make faster decisions about the job change. We don’t care that much as long as the conditions are good for us. On the other hand, I remember the times before Covid, when I was in the organization where we built strong connections and even when the times were tough, we did stick together, supporting each other. And many friendships I have from that time are still with me nowadays. Is it even possible without a real human connection and being together in the same room more often to build a value like that? Should we go hybrid without any specific structure around it? Should we leave people total freedom counting on their good will so they’ll figure that that’s good to be in the office more often? Or should we say to them that we are coming back to the office and they just need to deal with it? How to organize work environment so nobody hates the firm and don’t quit? Let’s take a look on that. Hybrid vs remote vs onsite – pros and cons There are 3 options when we think about organizing work in the company. Each of those has its own pros and cons, taking into consideration two sides of the story: employer and employee. We are going to put both arguments in the same category, so we structure the way of working, not the perspective itself. What to do when I want to organize work 100% onsite? Many of us work onsite all the time: Covid or not Covid. Health care, production/industry front line workers, traditional commerce, governmental offices and many more. But when we think about office employees, whose work can be done from home and we want them to work onsite 100% of the time (like mostly was organized before pandemics), we need to take into consideration the main elements. What I gathered is not all of the elements that exist, but my goal here is to show you the broader perspective that can be helpful in making your own decision. Pros of working 100% onsite: Cons of working 100% onsite: What to do when I want to organize work 100% remote? During covid, most of the people whose work was possible to do remotely, went home – effective immediately. It was the safest approach, which aim was to stop virus from spreading with keeping business continuity going. For many it was extremely hard at the beginning, especially when they had small apartments and/or kids with a school at home. Many didn’t have proper desk or chair – I literally know about the cases when someone needed to put the ironing board in the toilet and that was their place to have Teams calls. But, as mentioned before, after a while a person get used to anything when they need to. We organized our “office space” at home as well as possible, we created the rest of our lives somehow around the work and keep going. The impossible before the pandemic became possible, even comfortable for some of us. Pros of working 100% remote: Cons of working 100% remote: What to do when I want to organize hybrid work? One of the most difficult post-Covid for companies who have office workers is: should we come back to the office? Even when we can see that work can be done well at home, don’t we miss being together at the office? Shouldn’t we try to recreate the relations, atmosphere, shared meals and coffee? But what if our employees will resist and say that they don’t want to do it anymore? Hybrid work can be done in few different ways, in this article I’ll cover the situation when employer decides that employees should be at the office certain number of days per week/month (let’s say that it’s 2 days in the office, 3 days remote). Pros of working hybrid: Cons of working hybrid: As we can see, each option has its pros and cons. And it’s almost equal numbers of arguments in each section, so it makes the decision about what to choose even harder. So how to choose wisely? How to organize work in the constant change? Many of us experienced multiple changes in the last couple of years. Globalization of the business, tech boom, wars all over the world, inflation, bad economy. Covid, waiting for a vaccine so we can “go back to normal” (even when we don’t even know what “normal” means anymore), doing everything at home, isolation, saying “hi” with touching the elbows. In the organizations we needed to move a lot of work to fully remote mode, sending employees home, often without proper preparation. Managers needed to change the way they manage teams, for many of

11 March 2023 No Comments

Artykuły

Building a Product-Centered Organization: The Power Skills Leaders Need to Succeed

How To Teach Others Effectively?

How To Organize Work So Nobody Hates You?